Who we are

Geli GmbH

We offer what gardeners need. We are a plastics-processing family business based in Alzenau-Michelbach and with a logistics centre in Freigericht-Bernbach, Hesse, with more than 100 employees. Our company headquarters is centrally and conveniently situated, and operated in an energy-efficient and decentralised manner. We place great value on this and are prepared to invest a great deal for it.

We offer a high-quality range of items for the home and garden, which are produced using the latest injection moulding and blow processes currently on the market. We always produce for stocks so that we are able to fulfil all our customers’ requests at any time. Lean structures, optimised processes and flat hierarchies are important to us.

Our employees can always say what they think, since we want to develop further on a daily basis and in all business sectors to remain the market leader.

approx. 110
approx. 110

employees work in our company

108 Mio.

watering cans sold in total

5.5 cm

is our smallest flowerpot in the height

1.2 metres

is our largest flowerpot in the range

logistics center Bernbach

administration building at Michelbach

what we're all about

Your contact

Claudia Schäftner

accounting

Thomas Lang

human resources department

Thomas Glaab

financial accounting

Michael Funk

EDP

Christoph Ullrich

EDP, energy management

Ralf Naumann

electrician

Steffen Pörtner

electrician

Andreas Hahn

electrician

Christoph Ullrich

EDP, energy management

Sebastian Franz

forwarding handling

Niels Fukatsch

forwarding handling

Thomas Lippert

management

Günter Lippert

management

Nadine Lippert

marketing

Thomas Lang

human resources department

Thomas Glaab

financial accounting

Holger Neubauer

production management

Pascal Lippert

production planning

Matthias Kraus

leader plasticworks

William Uhlmann

molding leader

Andreas Lippert

printing

Rainer Amberg

sale, purchase of merchandise

Bettina Weisheit

purchaser

Ellen Zenglein

reception

Rainer Amberg

sale, purchase of merchandise

Oliver Wütscher

sale

Bengt Trageser

sale

Kristin Rieder

order processing

Vanessa Wieland

order processing

Theresa Staab

complaints

Markus Parr

tool engineering leader

Markus Amberg

tool engineering leader

Oliver Grimm

Leader warehouse Michelbach

Helmut Glaser

Leader warehouse Bernbach

What we stand for

Goods for green

We love nature – and we love what we do. We have been producing high-quality products for the home and garden for almost 70 years so that your and our customers can enjoy nature in their garden or on their balcony.

We do not manufacture in East Asia, even though that might be cheaper. We manufacture in Germany. Because we have principles and high standards for ourselves.

Geli – a family company

Geli has been at the Alzenau-Michelbach location for 68 years. We are a family business run in the second generation, with all the values for which a family stands: responsibility, safety, community, communication and attentiveness.

Geli – made in Germany

We manufacture exclusively in Germany, by tradition. We have no dreams of relocating abroad. We are proud that every watering can and every flowerpot is produced in this country.

Geli – for our environment

We act in an economically and ecologically efficient, resource-conserving, respectful and responsible manner. We demonstrate environmental awareness with a set of measures supported closely by our in-house energy team.

History

Geli – the history of a watering can

Founded almost 70 years ago as a metal-processing company, Geli GmbH has become a leading producer of garden products.
The successful sale of metal watering cans was followed by a breakthrough: in 1961, the Lippert brothers managed to produce a plastic watering can from one mould – the first German company to do so. A classic which can now be found in every second garden in Germany. This was followed by further patents, and plastic began to replace metal in production. Geli Thermo-Plastic Gebr. Lippert GmbH was born. In 2001, the company passed to the next generation.
Under the managing directors Thomas Lippert and Günther Lippert, Geli underwent a process of rejuvenation and was rebranded Geli GmbH. Today, Geli produces almost four million plastic watering cans per year and offers a total of over 4,000 products in its range.
1935

1935

The manufacturer couple Maria and Kurt Lippert runs a metal-processing company in Grünheim, Saxony, with up to 300 employees.
The Lipperts’ company and house are expropriated by the Russian Allies after the Second World War.

1949

1949

The success story of Geli begins in a garage in Alzenau-Kälberau. The sons Ehrenfried and Joachim Lippert begin the production of metal items there, particularly watering cans, with a starting capital of just 600 Deutschmarks. They call themselves Geli Gebrüder Lippert GmbH.

1950

1950

Ehrenfried and Joachim Lippert rent a former cigar factory in Alzenau-Michelbach, where they produce metal watering cans, hot-water bottles, scuttles and briquette carriers.

1953

1953

The first production hall of their own at today’s Alzenau-Michelbach location is built.

1961

1961

Geli is the first German company to put a plastic watering can blown from one piece on the market. It becomes the most important product permanently. In addition, patent applications for numerous further products are filed.
In 1971, Geli had already manufactured 1 million plastic watering cans, offering around 100 employees a secure job in the process.

1971

1971

Because garden products are seasonal, from 1971 the company started manufacturing radiator humidifiers, heating-oil cans and water canisters among other products in order to compensate for the months where sales were low.
The two brothers’ entrepreneurial activities resulted in additional ideas for manufacturing other plastic items, such as shelves, sledges and stands for sun umbrellas. However, these items were then discontinued after a time because the sale of garden products continued to increase year by year.

2001

2001

Geli builds a logistics and sales centre in Freigericht-Bernbach. Two years later, the first delivery is made.

1935
1949
1950
1953
1961
1971
2001