Who we are
Geli GmbH
We offer what gardeners need. We are a plastics-processing family business based in Alzenau-Michelbach and with a logistics centre in Freigericht-Bernbach, Hesse, with more than 100 employees. Our company headquarters is centrally and conveniently situated, and operated in an energy-efficient and decentralised manner. We place great value on this and are prepared to invest a great deal for it.
We offer a high-quality range of items for the home and garden, which are produced using the latest injection moulding and blow processes currently on the market. We always produce for stocks so that we are able to fulfil all our customers’ requests at any time. Lean structures, optimised processes and flat hierarchies are important to us.
Our employees can always say what they think, since we want to develop further on a daily basis and in all business sectors to remain the market leader.
employees work in our company
watering cans sold in total
is our smallest flowerpot in the height
is our largest flowerpot in the range
logistics center Bernbach
administration building at Michelbach
what we're all about
Your contact
Anika Horstkamp
accounting
Jana Hedrich
accounting
Claudia Schäftner
accounting
Thomas Lang
human resources department
Thomas Glaab
financial accounting
Michael Funk
EDP
Christoph Ullrich
EDP, energy management
Steffen Pörtner
electrician
Ralf Naumann
electrician
Andreas Hahn
electrician
Christoph Ullrich
EDP, energy management
Niels Fukatsch
forwarding handling
Sebastian Franz
forwarding handling
Janik Kraus
forwarding handling
Sven Seidel
forwarding handling
Günter Lippert
management
Pascal Lippert
management, product development
Nadine Lippert
management, marketing
Thomas Lippert
authorized signatory
Sina Arena
marketing
Nadine Lippert
management, marketing
Mogli
Feel Good ManagerThomas Lang
human resources department
Thomas Glaab
financial accounting
Pascal Lippert
management, product development
Holger Neubauer
production management
Matthias Kraus
leader plasticworks
William Uhlmann
molding leader
Andreas Lippert
printing
Bettina Weisheit
purchaser
Rainer Amberg
sale, purchase of merchandise
Ellen Zenglein
reception
Lisa Heininger
order processing
Sina Arena
marketing
Rainer Amberg
sale, purchase of merchandise
Oliver Wütscher
sale, leader warehouse
Bengt Trageser
sale
Kristin Rieder
order processing
Chantal Piscopo
order processing
Theresa Staab
complaints
Stefanie Gunkel
complaints
Christina Cetin
complaints
Markus Parr
tool engineering leader
Markus Amberg
tool engineering leader
Max Redlich
leader warehouse Bernbach
Oliver Wütscher
sale, leader warehouse
Oliver Grimm
Leader warehouse Michelbach
What we stand for
Goods for green
We love nature – and we love what we do. We have been producing high-quality products for the home and garden for over 70 years so that your and our customers can enjoy nature in their garden or on their balcony.
We do not manufacture in East Asia, even though that might be cheaper. We manufacture in Germany. Because we have principles and high standards for ourselves.
History
Geli – the history of a watering can
The successful sale of metal watering cans was followed by a breakthrough: in 1961, the Lippert brothers managed to produce a plastic watering can from one mould – the first German company to do so. A classic which can now be found in every second garden in Germany. This was followed by further patents, and plastic began to replace metal in production. Geli Thermo-Plastic Gebr. Lippert GmbH was born. In 2001, the company passed to the next generation.
Under the managing directors Thomas Lippert and Günther Lippert, Geli underwent a process of rejuvenation and was rebranded Geli GmbH. Today, Geli produces almost four million plastic watering cans per year and offers a total of over 5,000 products in its range.
1935
The manufacturer couple Maria and Kurt Lippert runs a metal-processing company in Grünheim, Saxony, with up to 300 employees.
The Lipperts’ company and house are expropriated by the Russian Allies after the Second World War.
1949
The success story of Geli begins in a garage in Alzenau-Kälberau. The sons Ehrenfried and Joachim Lippert begin the production of metal items there, particularly watering cans, with a starting capital of just 600 Deutschmarks. They call themselves Geli Gebrüder Lippert GmbH.
1950
Ehrenfried and Joachim Lippert rent a former cigar factory in Alzenau-Michelbach, where they produce metal watering cans, hot-water bottles, scuttles and briquette carriers.
1953
The first production hall of their own at today’s Alzenau-Michelbach location is built.
1961
Geli is the first German company to put a plastic watering can blown from one piece on the market. It becomes the most important product permanently. In addition, patent applications for numerous further products are filed.
In 1971, Geli had already manufactured 1 million plastic watering cans, offering around 100 employees a secure job in the process.
1971
Because garden products are seasonal, from 1971 the company started manufacturing radiator humidifiers, heating-oil cans and water canisters among other products in order to compensate for the months where sales were low.
The two brothers’ entrepreneurial activities resulted in additional ideas for manufacturing other plastic items, such as shelves, sledges and stands for sun umbrellas. However, these items were then discontinued after a time because the sale of garden products continued to increase year by year.
2001
Geli builds a logistics and sales centre in Freigericht-Bernbach. Two years later, the first delivery is made.